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Merchandising That Motivates Customers
| Drive sales from the store level. Automate retail merchandising operations with ILOG technology. Merchandisers update prices, promotions and assortments themselves. Systems maintain consistency with national strategy, reducing errors. Each store displays SKUs in the best locations, at competitive price points. You quickly exploit individual market opportunities and cut operating costs, increasing sales per square foot/meter. |
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Accomplish key objectives
Retailers achieve essential goals using
ILOG-based solutions:
- Empower merchandisers
- Coordinate strategy chainwide
- Accelerate new campaigns
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Deploy the right solutions
Companies improve critical retail applications with ILOG technology:
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Automate merchandising operations and cut costs
Make better retail decisions with help from ILOG technology. Business rule management systems capture pricing, promotion and assortment policies as easy-to-update rules. Fast rule changes modify plans quickly. Optimization software uses marketing data to model merchandising strategy, recommending the best alternatives. Working together, business rules and optimization deliver flexible, accurate processes:
- Empower merchandisers
Leverage merchant expertise. With business rules, experts can change merchandising policies themselves, instead of relying on overworked IT departments. Rules are expressed in familiar retail terms, instead of computer code. Changes are fast and easy. Purchasing, sales, marketing, even store managers respond quickly to local and national opportunities.
- Coordinate strategy chainwide
Base decisions on complete information. Business rules are stored in a central repository, visible across the company. With full access to policies, marketing gains a better understanding of pricing definitions. Teams build campaigns around the latest merchandising information, implementing realistic plans. Store managers verify that local merchandising is consistent with national positioning.
- Accelerate new campaigns
Cut weeks or months from planning. ILOG business rule technology allows merchandisers to rapidly redirect operations. Rules are easy to change and validate, compressing preparation. Temporary rules automate short-term promotions. What-if simulations evaluate strategy. Campaigns update across thousands of stores and SKUs, moving from inception to rollout in just days.
Custom retail solutions at off-the-shelf cost
Maximize your IT investment. Large, lengthy implementations can cause more problems than they solve. Instead, ILOG software works with your existing applications, ERP solutions or mainframe-based systems, extending their functionality. Together, ILOG business rule and optimization technologies promote agile, effective merchandising:
- Business rules enable automation
Rule-based automation makes store-level merchandising possible. Pricing, promotion and assortment policies are expressed as straightforward business rules. Marketing teams and store managers can update rules themselves. Changes are easy for supervisors to validate, ensuring speed and consistency.
- Optimization eliminates guesswork
Find the right solution with ILOG optimization software. Automated optimization replaces gut-feel with scientific research. Retailers and vendors can quickly calculate the best possible price points, discounts, promotions, planograms and displays. Accurate data enables effective demand-based merchandising. Combined with business rules, what-if scenarios quickly assess effectiveness.
ILOG software and consultants combine business rules and optimization with your own expertise. Alliances with popular packages mean ILOG software is easy to integrate. You get the value of a custom solution at an off-the-shelf cost -- and you get it fast.
Next steps
Learn more about how ILOG can help you improve retail operations:
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